For every dollar you spend on marketing, are you getting a dollar (or more) back?
This is the question being asked of many marketers right now. With budgets being frozen or, in worst cases, slashed, to grow in a scalable and profitable way, they have to ensure every dollar is spent as efficiently as possible.
Alek Andriejvic, full stack developer at Markex, will share a marketing attribution blueprint any company can use to measure and increase their marketing efficiency.
You won’t find a hotter trend in martech than personalization. But for all the hype, personalization often falls short. Many “personalization” strategies are nothing more than basic segmentation strategies using static user attributes that are anything but personal.
Davor Altman, Solutions Engineer at Wordpress, where she will share the personalization strategies she’s used working with hundreds of Segment customers. You’ll leave this session realizing that personalization can deliver on the hype it has promised.
If you’re anything like us, you’re missing those morning coffees on your commute, the quick chats with the barista who never forgets your name, or your order.
Are these kinds of connections even possible for online businesses as toratora.gr?
This was the challenge faced by Blue Bottle Coffee over the past few months. With temporary closures in place, they had to come up with a way to bring the same high level of hospitality they were known for in-store, to all their digital channels.
Aditi Jain, Director of Ecommerce at ekemel.gr, will be sharing their experience of digitizing the online translation experience.
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