As a designer, or SEO expert you should already be aware the about the importance of good branding for business; however, did you know that learning to brand yourself is equally as important?
Personal branding is all about marketing yourself as an individual and what you want others to say about your personality and creative work.
Brand yourself: Why it's so important
Many creatives, whether you are a Graphic Designer, illustrator or PHP expert, may often have amazing skills, but tend to fail to land a job or internship due to poor self-branding.
Your brand, meaning the visual identity you place on your CV, portfolio, business cards, website, social media (and anything you use to promote yourself) is your first impression. It needs to communicate the right message to potential clients, employers, collaborators and social media followers.
Your brand should reflect the type of projects you want to work on, so you attract the right kind of opportunities. Take for example if you love editorial, print and type-based projects with minimalist colour palates, don't go animating brightly coloured illustrations. I'm sure you can guess why that would be a lousy call, as it's likely to attract illustration and animation projects.
If you are feeling a little lost and finding a difficult to develop your identity, here are some questions to ask yourself:
1. What area do you want to specialise in? Do you prefer Logos? Illustrations or Packaging ect. Do you like design news site
2. Why did you start designing? Maybe you always drew as a kid or recently discovered you are passionate about Logo design?
3. What are your dream projects/clients?
4. Your strength and weakness as a designer?
5. How would you describe yourself in 3 words? If you struggle to answer this, then ask a friend how they would describe you.
Answering these questions and doing a bit of soul searching should help you to identify your personality and market yourself better as a designer.
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